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Using a unique blend of science, AI and people power,
Citizens of the Reef are delivering proven, practical and scalable conservation programs on coral reefs around the world.
Partnering with Mind Share Aus to secure media placements, I assisted the design team in creating and scaling assets for a 2025 campaign:Use your screen time for good! Spend 5 min, scan 5 images and help save the reef.A few minutes of doomscroll time can help provide reef scientists and managers with vital information to help direct reef restoration and protection efforts!

The campaign resulted in volounteers analysing over 60,000+ coral reef images at greatreefcensus.org. 






I also created social media content, photographing our team at GBR Biology on trips out to the reef, editing film pieces for the Citizens social media page.  

Meet Jai Singleton, a Yirrganydji man with a deep connection to his Sea Country. Jai joined our first Reef Intervention Training Program (RITP) cohort and now we are seeing him play a key role in reef conservation on his Sea Country.